Tech world got shocked when Snapchat spurned the $3Biliion acquisition offer from Facebook. According to this Forbes story, Mark Zuckerberg started negotiations in 2012. He revealed some of his plans about releasing a competing app, called Poke. He also warned Snapchat that it would change Snapchat’s success story. “It was basically like, ‘We’re going to crush you.’” remembers Evan Spiegel, CEO of Snapchat.
Snapchat is certainly getting way more popular than ever before. What started as somewhat “difficult to understand” video sharing app which was populated more by teenagers, now definitely goes mainstream in higher age groups too. With hundreds of millions of daily users and billions of daily views, Snapchat is going to stay around long and gain much more attention both from people and businesses.
Advertising on the platform is getting more useful and quite creative too. Besides content marketing and video advertising in the app, marketers now have another interesting advertising tool – Snapchat Geofilters.