Tech world got shocked when Snapchat spurned the $3Biliion acquisition offer from Facebook. According to this Forbes story, Mark Zuckerberg started negotiations in 2012. He revealed some of his plans about releasing a competing app, called Poke. He also warned Snapchat that it would change Snapchat’s success story. “It was basically like, ‘We’re going to crush you.’” remembers Evan Spiegel, CEO of Snapchat.