The chances are you’ve started working on your personal brand or business and now it’s time to set-up a Facebook page for it, but you’re not sure where to start.
You might have an idea about how it is done but, you realize that besides setting the profile and cover photo there are lot of other things to do. If you already chose a name for it, but never continued to take further steps, no worries, this article is here to help you.
In this post you will learn how to set up a Rockstar Facebook Page for your business in 6 easy steps.
You can start creating the page by going to this link with your browser.
You will see six available choices for your page category. Each of them also have sub-categories, choosing both, the category and sub-category will make the page more specific and tailored to your needs.
The categories have specific fields to fill in that allow you to represent your brand, business or personality with more (or less) details. For example, all of them can have a website and short description, when some of them can have phone, address and location on the map.
You can change your page category as many times as you want, but be aware that you will lose your map, check-ins, and reviews if you change from Local Business or Place to other category.
After choosing a category and naming your page, you’ll be taken to a page where you fill-in your information. As I mentioned above, different categories have different informations to fill in. When you set-up a page for Local Business or Place for the first time, Facebook is going to ask you detailed information including additional categories, short description, a website and Facebook web address for it.
Now this last part is really important for you, because changing Facebook web address later is a big headache. Choose it carefully, and make sure it fits your page’s name as well as other social media account URLs. For example, my personal Facebook web address is facebook.com/devipirts and it perfectly fits the page name as well as my other online accounts such as Twitter (twitter.com/devipirts) and Instagram (instagram.com/devipirts).
After filling all the details, you will need to upload your profile picture. You can add your page to your favorites, so that you can access it easier from your left sidebar. You also can let Facebook know about your preferred page audience (based on demographics and interests), so they optimize the search and show your page to the most relevant people of your choice.
Despite the empty look of your page you will see after submitting your information, you can consider your page as created! congratulations. If you prefer to keep it private until it’s completed, you can Unpublish Page by changing the Page Visibility option in Page Settings.
Now it’s time to make some customizations there, until it’s ready for its first likes and content.
In Page Settings we have different sections like General, Page Info, Notifications, etc. I will go through some important parts and leave other parts for you to discover.
In General section you can control general settings of your page. You can allow the visitors to publish their own posts, in Visitors Posts option. Also if you want to allow the visitors to message you, enable it in Message option. You can set certain countries and ages to be allowed to see your page, by setting it in age and country restrictions options. There is also an option for multiple languages support.
If you want to respond to the visitors with your personal account, but not your page, you can set this setting in Post Attribution section.
In Notifications section, you can set when and how to get notifications from your page.
The Page Roles section helps you to add other people to your page with roles of Admin (Full Control), Editor, Moderator, Advertiser and Analyst. For security reasons avoid giving the Admin role to someone else, as it allows the person to remove other admins and even delete the whole page. Read more about page roles here.
In People and Other Pages section you can see the people and pages who like your page.
The page is still an empty shell, so it needs to get more visual. Make sure that you chose good profile picture when you were setting up the page. The profile picture will be used not only on the page but in all comments, like boxes, etc.
The biggest area covering the top of your page is the Cover Photo area which is 851 by 315 pixels. You need to create (Use Adobe Photoshop or web apps like Canva), or find a photo that matches these dimensions, is relevant to your page, and makes it look better. There are thousands of creative works done using cover photos, so you can go ahead and search for inspiring ones related to your business.
Let’s start with updating the information in About tab. Depending on what category you chose when setting up your page, you will have various information to fill in About tab. For the Local Business or Place category, there are available fields like Start Info, Working Hours, Short Description, Impressium (more likely for European entities), Phone, Email and several other fields. The more you fill, the more informative your page will be. However filling out website, web address and description fields are good places to start.
Make sure to organize tabbed navigation, so all the important tabs are available for your visitors. You can do so by dropping down the More menu at the very end of the tabs, and clicking Manage Tabs button. I personally like putting tabs with more content first.
You can showcase your portfolio, stream your social accounts, use customized html or create a whole new functional tab using special Facebook apps for pages. For example, if you want to add Twitter tab to show your twitter updates, use this Twitter Tab Application. There are lots of apps (search in Facebook App Center) and online services like Pagemodo, Thunderpenny, Woobox, Tabsite and others available to enhance your Facebook page. To learn more about tabs and apps, see this help article.
Don’t forget to make use of relatively new Call-to-Action button. You can link this button to the specific action URL once you choose the type of action for it. There are 11 available actions – Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, Send Email and Learn More. To read more about call-to-action buttons see this help article.
Content marketing has become a strong tool to promote your business and engage with your potential or existing customers. Now that your page is ready to shine like a rockstar, your main goal is to publish high quality content which will attract more visitors, convert them into likes (thus subscriptions to your future content) and finally into app installs, sales, donations or other desired results.
Start posting various types of content like text, photo or video. Try to make it native to the platform, valuable and unique to the audience. See what your visitors like to engage with most and focus your content on that direction. Don’t forget not to lose a context and make all content around your business, industry or related topics.
After publishing several interesting posts, start promoting your page using Facebook Ads, or other online and offline advertising tools, make sure to include the link or web address of your Facebook page in your e-mails, business cards and other promotional materials.
Remember, the main purpose of having a Facebook page is to grow your audience, engage with them and make them feel better about your brand, whether it is a product, business or personality.
I hope these steps are useful to you and you will easily set up your next Rockstar Facebook page. Take some inspiration by visiting other company and product pages, especially those of your competitors. Add your style and flavor to your page and make it stand out for your audience.
Let me know in comments if there is more I could say about setting up a Facebook page for business or if you have any questions.
Do you think setting up a rockstar Facebook page is easy? How long did it take for you to complete one full page?